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Postcards are still in. Most people consider them an “old school” marketing method and while that may be true, they are still a very viable and lucrative means of generating leads and sales provided your postcards follows the 15 tips provided in this article.

Just like in any advertising medium you have to grab the consumer’s attention. If you do not grab their attention you can be sure that your postcard will be visiting the trash can soon.

To do this you will want to create a compelling advertising on Side A (the side without the address and stamp) to get them to read the card from front to back in detail. Here are 15 ways to help you with so your direct mail postcard campaigns can be profitable for your business:

1. Have a photo of your product in an unusual setting or some other unique photo. I once received a postcard with a guy standing on top of a brand new car with his arms up. It was unique, interesting and it intrigued me.

2. Be creative with your copy. Make true claims but be bold with them. Always avoid hype and extreme embellishments.

3. Cater to their problems and tell them how your product/service can solve them.

4. Offer something of value, i.e. %15 off of their order or something free. Make it BOLD and OBVIOUS!

5. Feature a compelling testimonial or two. Testimonials are very powerful.

6. Show Before and After pictures, this is especially great for health and wellness products.

7. Have a quiz or questionnaire with an incentive to fill it out, like a free report.

8. Is a famous person or enterprise using or endorsing your product? Spotlight a photo and testimonial of them using the product.

9. Put a picture of you the sender on it with a personal note or success story.

10. Create compelling copy listing the benefits rather than the features. Features tells and benefits sell.

11. Create urgency by having a deadline for your offer; make it noticeable by circling in red. Be honest in your urgency, however. Do not say there’s a deadline if there really isn’t one!

12. If you are not offering a discount, visually show how much money the consumer will save with your product/service.

13. Make your postcard look like a special by-invite-only event.

14. Ask a wacky question or some true and false question and have the answer on the other side or have to go to a website for the answers.

15. If you are using black ink only make sure the postcard is a bright color that stands out. You could also use textured paper to grab their attention.

Remember the goal of your postcard is to grab the reader’s attention. The goal of Side A of the postcard is to grab their attention and peak their curiosity to get them to flip it over and see what is on the other side and to then take action.

Forest Marie is a dynamic Internet Marketer, a Wealth Masters Master Consultant and a top income earner in CarbonCopyPRO. To join Forest’s team, visit CarbonCopyPRO and submit an application.

Originally published: Postcard Marketing Tips

[tags]postcard marketing tips, direct mail marketing, effective postcard marketing[/tags]