Customer service can make or break a business, particularly a web-based business, which naturally has a much harder time connecting with customers than a bricks and mortar one. Treat your customers right… or lose them forever.

The internet marketing concept of “over deliver” was introduced by a Canadian physician who is now a prominent internet marketer named Ken Evoy. He believes a successful internet marketers philosophy should include “offering the absolute best tools and information available on the market in the most accessible format and at the most affordable price.”

But what does it mean to over deliver?

In a nutshell, over deliver means to surprise your customers with much more than what they were expecting. For example, if you say, “We’ll respond to your inquiries within 24 hours,” but you actually make it a practice to respond within 6 hours, that’s over delivering. Or, if you tell your customers about 3 bonuses that go with the product you’re selling, but you surprise them the day after purchase with 2 more “unannounced” bonuses, that’s over delivering too.

Once way is to build content-rich websites as a method of over delivering. You build hundreds of pages of free content for your visitors and this over delivery of useful advice helps put them in a receptive mindset so they’ll listen to your product recommendations.

If you do a search on the Web for the term “over deliver”, you’ll find it paired almost exclusively with another term… under promise. I guess the concept there is that if you’re careful not to promise too much, then when you deliver more than you said, you look good to the customer.

But doesn’t that strike you as a tad bit dishonest? It’s almost like the idea is to deliberately minimize what you’re offering, just so you can impress the customer later. It might work… for a while.

The key is sincerity. The reason under promising will not work in the end is because you are not being level with the customer. They can sense that there is something you are not telling them. However, when they see that you have gone the extra mile, and that you are being honest about it, this creates positive energy. A happy customer means better business.

The point of over-delivery is to show the customer that they are worth it. There is a fine line between over-delivery and under promising, but it should not be crossed by any means.

Who Is Ken Evoy? Discover The Truth About Ken Evoy, Sitesell And Site Build It. Click here find out more.

http://www.meta-formula.com/ken-evoy.html

[tags]ken evoy, internet marketing, sbi, site build it, internet marketer[/tags]