Although both online marketing and offline marketing often share the same goals, the means to reach the end you desire can vary.

When you interact with people face to face you have the ability to involve pretty much all of their senses.

You probably use body language and facial expressions for emphasis. You might vary the tone and cadence of your voice to elicit certain emotions. You may touch the people you’re speaking to, and also involve their senses of taste and smell.

What’s amazing is even with all of these options at your disposal, most adults you talk to have an average attention span that lasts an average of twelve to fourteen seconds.

So, if you’re sales presentation and is longer than a minute, your prospect will probably lose interest and not remember much of what you have said.

Given that, what happens when you try to get your message across online?

Because you can’t use many of these modes on your website, doesn’t it stand to reason that you have much less time to get your prospect or customer involved?

Recent surveys indicate that you have approximately three to seven seconds to grab your customer’s attention. If you don’t they will leave your website, probably never to return.

Therefore, you must focus every page on what your visitor is searching for. That is why successful websites are customer focused websites.

A recent sales survey indicates that most sales people who give live presentations review between five and seven features and benefits during the course of their presentation.

Their prospects were asked what they remembered twenty-four hours later. Most responded with only one feature - the one that related to their specific wants, needs, problems or concerns.

Those are the very same things you need to address when you create a customer focused website.

The Components of a Customer Focused Website

Most of your prospects have probably landed on your website after finding you in one of the search engines. They used certain keywords in their quest to find the information they wanted. That’s why a customer focused website builds its pages targeting specific keywords.

These websites will give your prospect the quality information that they want or need. It helps them solve their problems and alleviate their concerns.

A customer focused website appeals to your prospect - both emotionally and logically.

It also encourages your prospect to interact as much as possible.

Some business people spend years trying to learn how to build customer focused websites.

Others invest their time doing what they know makes them money. They hire website designers who have the knowledge and experience to build their customer focused websites in order to get the results they are looking for.

Next, learn more about a customer focused website from San Jose Web Site Design at http://San-Jose-Webdesign.com/website-redesign.php

Wendy Moyer is a professional writer.

[tags]San Jose Web Site Design[/tags]