Writing an effective sales leter is not difficult once you understand the basics involved. Here’s a multi-step formula to create an effective sales letter.
1. Capture Your Best Prospect’s Attention. Use your title and Gallery image to woo potential buyers to your full Item Description. Give them the information they want and need to qualify themselves […]
An oil and gas landman is a member of the oil and gas industry that deals primarily with the acquisition, divestiture, maintenance and negotiations of public and private mineral rights of the properties used in the development of energy resources in the United States.
The American Association of Professional Landmen defines a landman as a land […]
Here’s a secret to getting the most out of every eBay listing. Write your description as though no picture of your item existed.
Let me repeat that again in case you missed it. Write your eBay listing as though you had no picture whatsoever to accompany your description. Yes, photos are a significant part of the […]
Getting action from a prospective customer is the only thing that matters.
Give as many relevant details about your items as possible. It’s impossible to provide too much factual information, so stack one important detail on top of another and prioritize these in order of importance to the buyer. Every prospect will get their fill to […]
Clear, detailed, even dramatic photographs can seriously increase the perceived value of your items. They help your prospective buyers gain a better understanding of what it is that you’re actually selling and they drive prices upward. Most importantly, a quality photo delivers a realistic expectation, so buyers can be comfortable with what they’re bidding on […]
While it’s true that anyone can sell just about any thing at any given time, it’s imperative that serious sellers consider the long term implications. Making that quick sale will feed you today, but the long-term approach to consistent and repeat sales will feed you in style for life.
It may surprise you as it […]
One of the most famous names in advertising history is Claude Hopkins. It was he who labeled direct-response advertising as Salesmanship in print. That’s certainly true about magazine ads, newspaper ads, direct mail sales letters and any kind of marketing material that attempts to influence and persuade with words. Though we are living in the […]
Go deep. That’s the key to unearthing ideas and concepts that can really add perceived value to your item in the eyes of the marketplace. Look beyond the obvious stuff you see on the surface. Most sellers use very little detail when describing their items and often the details shared are not the most important […]
Few sellers realize that not only is eBay an excellent source of sales, it’s also a valuable resource for conducting research. You get to see firsthand what sells and what doesn’t. You can also easily expose the various strategies applied and how they may have had an impact on the individual results of an auction. […]
Every single bidder wants to know that they can go ahead and bid with confidence. They want to feel reasonably assured that:
1) You’ve accurately represented the item and you’ll ship it out in a timely and effective manner and
2) That you’re worthy of their trust and they won’t get ripped off.
Present yourself as a credible […]