I’ve recently suffered a computer crash, and one of the folders that wasn’t backed up was one that contained all my testimonials. So I’m now on a mad-scramble to try to acquire new testimonials to use in my future marketing.
Testimonials are an awesome way to boost your sales and grow your bottom line. There’s nothing […]
So what things should you be considering when you are thinking about a name for your product? Of course there are many things to consider but let’s keep this simple. We’ll start off with learning what the four basic categories of product naming are. The four categories are descriptive, suggestive, arbitrary, and fanciful.
The first […]
Mascots hold a strong mental image for most people that come in contact with one. But mascots impact on children is much stronger and profound than with any other age group. Children often react with fondness to mascots that display positive characteristics. A child may be delighted by the way a mascot dances or any […]
Brand marketing is the process of ascertaining, developing, and finally bringing a company’s image to the marketplace. It is important to know who will represent your target market. You want to know their age, gender, and location. You also want to know the potential consumer’s spending habits, and if your target market shows brand loyalty […]
Chances are that whether you are the owner, manager, or public relations director of a company, you are always looking for ways to be in the public eye. While advertising is important, it doesn’t provide the credibility that PR can. Al Ries, marketing guru and strategist says in his book The Fall of […]
To a small business name recognition can mean everything. Often small businesses are built by word of mouth and some business cards but so much more can be done to help your business grow. You need to develop your small businesses image. It needs to become a brand. Even if your company only serves your […]
Your brand identity is how you see yourself. Your brand perception is how others see you. If you want your brand strategy to be successful, you need to ensure your brand message is consistent.
Your online brand includes a lot more than just your website and logo. It also often includes you and how you […]
Let’s start with the basics…what the heck is a brand, anyway? A brand is the enduring emotional association one has with a particular company or product - in other words, its lasting impression.
Aside from the obvious competition in the marketplace, as marketers, we have to contend with consumers who TiVo through commercials, listen to advertisement-free […]
In today’s image-conscious world, branding has never been more important. If you are able to tap into the Zeitgeist, you will be well on your way to success.
Walk down any high street and take note of ten household brands. What style have they chosen for their logos? What image does the logo project? Your […]
Choosing the right branding agency can be a daunting task. The problem with the selection process is that every marketing, advertising and graphic design company says they are a branding company.
This of course is not the case. To be a true branding agency a company must focus on one thing. Branding. Branding is not about […]