Archive for the 'Copywriting' Category
One of the most valuable assets an individual can possess is time. Sometimes, people come up with great ideas for stories or books, but they can never find the time necessary to sit down and write it…and that’s where the ghostwriter comes in.
For those that have specific writing needs, wouldn’t it be sensible to hire a professional ghostwriter to help expedite your book’s progress? Here are three ways you can utilize a ghostwriting service in order to be ready to publish quicker and, hopefully, be on your way to having a bestselling book.
Transcribe: When you absolutely have no time to write or you don’t feel confident in your writing prowess, you can verbally tell your story and ideas to a ghostwriter so they can gather all of your information and create your text.
This method can also be done over the phone, via Web conferencing, or by simply taping your voice on an audio recorder. In any case, some individuals think more clearly by verbally getting ideas out instead of sitting down staring at a piece of paper or computer screen. Talk out concepts, theories, and the general goal of the book, and your writer will be able to bring your book to life and save you the time it will take to write everything yourself.
Rewrite: Perhaps you already have taken some time to flesh out ideas on paper or have written a rough draft, but now you need it to be professional. Having a skilled writer transform your work into content that will be accepted by publishers and readers should be your next goal.
Having a qualified ghostwriter can be indispensable for your manuscript as they can offer a different, authoritative point of view on your ideas. The writer would also save you from rereading and rewriting your own text, which can lead to overlooked mistakes or a burnout mentally.
Jump-start: There are times when all you have is an idea, but no clue on how to formulate, organize, and draft your book’s outline. Enlisting a writing specialist, after you have just one idea, is a great way to see your ideas on paper and structured.
The goal with using a ghostwriter to write your first draft is to save time in devising the skeleton of the book and, in the end, having the finished product be your rewritten work.
Ghostwriters can be employed to have some, little, or no credit to your finished work. Nonetheless, no matter how you make use of a professional writer, it will eventually accelerate the completion of your book and help lead you to your publishing goals.
Art Gib is a freelance writer for Wordszilla, a professional copy editing and ghostwriter service.
[tags]ghostwriter service, professional writer[/tags]
With the rapid growth of information technology, internet has become the greatest marketing platform in the world. Thousands of entrepreneurs are now making use of the internet and getting the worth for their efforts. Millions of products and services are offered in the internet. However the basic objective of indulging in online business is to make money and the subsequent objective is to make more money from the website.
Numerous Advices
Surf the web and you will come across not one or two but thousands of ideas and advices on how to make more money with your website. Some suggest content-based writing by the copy writer for the website. Others would suggest email marketing for making more money from your website. In fact the tips and suggestions are so vast in number that it would become a daunting task for anyone to choose the exact method of making money on the web. Most of the tips and suggestions however are incomplete and one has to look beyond the given list to get the desired success.
Making Money And To Make More Money Are Different
One has to appreciate the basic fact that simply making money with the website and opting to make more money on the web are two different things. Expert copywriter, marketing writer, or brochure writer can make money on the website and so can the small business owners. Even the adopted process of search engine optimization and click through rates could help in earning money but not necessarily more money. Similarly blending AdSense advertisements and the relevant contents written by the copywriter is again just a way to ensure enhanced traffic and not the high money making trick.
Direct Methods of Making More Money
Both direct and indirect methods are available for earning more money on the web. One of the most used direct methods is PPC advertising. Provided that the copywriter or the marketing writer has created good contents, they could attract more people to click on the link provided by a website and navigate towards it. Best part of it is that the webmaster earns money for every click on his links.
Another very popular method of earning more money is the CPM advertising process. However in this process the webmaster gets paid for the number of page views the ads displayed on some website generates. Some of the most popular PPC sites are Google, Yahoo, MSN and some of the popular CPM sites are Casale Media, Burst Media, Value Click, and Tribal Fusion. Among the modern direct methods there is the Direct Banner Advertising. In this process the advertiser does away with the commissions to be paid. Many other methods like affiliate marketing or email marketing are also there.
Indirect Methods of Making More Money
Like the direct methods, there are also various indirect methods of making more money on the web like selling an E-book or selling the contents on the web. Creating an email list can also make very effective contributions towards website promotion and email marketing generating more revenue.
The owner of website http://thecanadiancopywriter.com/ is a professional ad writer who is focusing on new and innovative solutions to tackle today’s marketing obstacles. In his website he has revealed the top secret marketing methods which will enable you to stop wasting thousands of dollars on useless advertising.
[tags]copywriter, email marketing, sales letter, brochure writer, marketing writer, copy writer[/tags]
SEO content is, quite simply, anything written for the purpose of improving search engine ranking. Articles, blogs, white papers, and e-books are all examples of online communication that can contain SEO content. Regardless of what you are marketing to or sharing with others, SEO will help you gain greater online visibility.
SEO Content- Get Friendly with the Search Engines
On the Internet, you are competing for attention with a lot of people. SEO content can give you the edge, but you need to understand the basic principles before you can take advantage of its benefits. Here are 5 important points to keep in mind:
1. Offer value- This is the primary principle of good SEO content. It means that you are giving your readers relevant information that they can use. Write about a topic that informs viewers. Offer a solution to a problem. Tell a story that helps them understand a concept. People appreciate useful, relevant content.
2. Write for the reader- A common mistake that people make when writing online content is to write solely for the search engines. Jamming too many keywords into your text in an attempt to rank not only turns off readers, it annoys the search engines and causes them to rank you lower. Do not try to fool them. Write for the reader, using natural, easy to read content. Your viewers will appreciate getting useful/entertaining information, and the search engine gods will be pleased.
3 Optimize keyword density- That being said, your ranking in the search engines depends upon them being able to find you easily. So, how do you write good SEO content that sounds natural for the reader yet still ranks high? It helps to think of your writing as conversation, into which you throw in a few key words now and then. Search engines are the eavesdropper, listening to these words and thinking, ah! this must be what they are talking about! If they like what they hear, and you have not overdone it, they will post your conversation for others to find and enjoy. For this to happen, your keywords should not exceed 4% of your content. Anything more and, well, see principle #2.
4. Be link-friendly- Any time you write relevant content, you increase the likelihood that another source (website, blog, etc.) will link to your site. From a search engine point of view, few things are as powerful as these incoming links, also known as back links. Good SEO writing will have high link popularity, which tells search engines that your content is, well, popular with other sites. This helps to establish you as a good source of information related to your topic, which, in turn, increases your ranking.
5. Update and add- Search engines pay regular visits to your site, so make sure that you update your content with fresh, relevant information. One way to do this is to set up a blog. Another is to post updates to a social media site, where you can link people directly to anything new. Neglected content becomes useless over time, as people quickly move on to more interesting and relevant information.
Ultimately, writing good SEO content is all about making the most of opportunities to maximize your online exposure. If you follow these basic principles, you will lead more people to your site through better search engine rankings and back links from other sites. This is what good SEO writing can achieve for you.
Steve Lazuka is a well-known expert in the field of seo content. Mr Lazuka founded Interact Media, an seo content service that leverages the power of high quality content to improve search engine visibility for its clients. To learn more about this and other seo topics, visit Steve’s blog at http://www.interactmedia.com/blog.html
[tags]SEO Content[/tags]
The advantage of using classified ads to market your business is that it’s a system that most people are familiar with. This makes it easy to get started.
The disadvantage is that unless you have a system, it can quickly become more time consuming than necessary. Also, without proper planning, you won’t know which ads are working, where you’ve posted or anything else.
To make sure that you get the most from ad writing, you need to develop a system. If you are using classified ads as a bum marketing technique, then this is crucial because you will write and post a lot of ads.
Once you get your system in place though, then it will only take you a few minutes to a couple of hours a day to maintain it.
Here are four things you need to decide:
1. How many ads will you write each day?
The more ads you write and post, the more money you can make. It’s the Law of Averages. Setting a quota of ads each day will help you reach your goals, as well as help you consistently market your business.
I would recommend that you try to write and post at least five ads per day. This is called the “Internet Marketing Rule of 5.” Once you get started, it won’t take you very long each day to write and post your ads.
2. Where will you submit your ads?
There are tons of classified ad sites where you may submit. You want to select those ads sites that will help you get the most traffic and sales. Although you’ll need to do some research here, it will be worth it because you won’t waste your time posting your ads to the wrong sites.
3. What tools will you use to post your ads?
Use a good text editor to write your ads and include those things you need to post to the classified site within the text file.
If possible, find software to help you post your ads and speed up the process. Search for ebooks that teach you how to write and promote with classified ads. The more you know about writing and promoting ads, the more likely you are to succeed with this promotional technique.
4. Use ad tracking and testing tools.
Don’t waste your time on ads that don’t work. Test each individual element of your ad from your headline to your call to action. Find out what is working and what isn’t.
It will take you a little time in the beginning to get this right, but it is worth it because you will get a better conversion rate on your ad. Once you have your system in place, you’ll earn more money without any extra effort.
Like these tips? Then visit my site, Killer Marketing Arsenal and get your free internet marketing membership. I’ll teach you how to make money without a website or a list working less than one hour a day. Get free copywriting ebooks to help you write better ads.
Jinger Jarrett is the author of “Internet Marketing for Free: The GUIDE,” available on Amazon.
[tags]classified advertising, classified ads, free classified advertising, free classified ads[/tags]
Although online classified advertising is an effective way to market your business, one of the best ways to increase your efforts and get more from your advertising is to advertise offline.
The reason is that there are many offline classified advertising venues that also offer an online presence. These are the types of print publications you want to look for because it will help you get more advertising bang for your buck. It will also allow you to get your products and services in front of more people without any extra effort.
The tricky part here is of course, finding the publications you want to advertise in. The obvious choice are publications available in your community. These may be out of your price range though.
It doesn’t hurt to round up these publications and study them. This includes your local newspapers, as well as other publications you may pay for like Auto Trader.
Another choice is to look for free publicatins like Thrifty Nickel, Creative Loafing, and any other type of free paper or magazine. These publications are often supported by advertising, have an online presence, and are actually cheaper to advertise in than the local paper. You’ll often find these types of publications outside of grocery stores and restaurants.
If you want to advertise in newspapers outside of your community, the best place to start is to visit the Newspaper Association of America website. This site gives you access to thousands of newspapers throughout the country. You’ll also find out which newspapers have websites, and this will save you a lot of time.
Magazines are another consideration. The best place to find these is to search Amazon or some other database that offers magazine listings.
Once you’ve done your research, then start by choosing two or three publications you think you want to advertise in. Study these publications carefully. You want to make sure that they are suitable for marketing your products or services.
Study the ads. Look for ads that have been published in more than one issue of the publication. This will show you what is really working in writing classifieds.
Make sure you carefully consider who your market is here. Although the type of publication, as well as the ads and content will help you, it doesn’t hurt to ask if there is demographic information available.
Start by advertising online because it will save you money and help you test your ads. Extend your reach by advertising offline. It’s an easy way to increase your sales.
Like these tips? Then visit my site, Killer Marketing Arsenal and get your free internet marketing membership. I’ll teach you how to make money without a website or a list working less than one hour a day. Get free copywriting ebooks to help you write better ads.
Jinger Jarrett is the author of “Internet Marketing for Free: The GUIDE,” available on Amazon.
[tags]classified advertising, classified ads, free classified advertising, free classified ads[/tags]
Ad syndication is where you submit your ads to the appropriate places so that your ads are added to multiple sites. This includes RSS syndication as well as API. However, ad syndication is far more because you want to get your ads displayed in as many places as possible so that more people see your ads.
Once you’ve written your ads and posted them, your next step is to promote your ads. Promoting your ads will help you get more traffic and sales, and it’s actually quite easy to do.
Before promoting though, you will want to make sure that you have accounts at the appropriate websites. Get your accounts set up first and then do your promotions. It will save you a lot of time, and you can also organize your plan by choosing what sites you want to promote on.
Another issue you will want to consider is the classified ad sites you promote on. Look for sites that offer RSS feeds. That will help you increase the syndication opportunities.
Once you have your accounts in place, then start promoting.
1. Bookmark your ads.
Bookmarking sites like Digg, Delicious, and others are quite popular websites. They allow you to share your bookmarks with others.
Write a title and description for your bookmark. Titles need to be no more than 60 characters and 350 characters for the description.
Go to your bookmark sites and add your bookmarks.
2. Subscribe your RSS feed.
There are plenty of sites out there that accept RSS feeds for syndication. RSS feeds are also a great way to add constantly updating content to your websites. This can help you rank higher in the search engines because the search engine spiders are more likely to visit your sites more often if you have new content to offer them.
Look for any opportunity where you may distribute an RSS feed of your ads. This can significantly increase your syndicatin opportunities.
3. Submit to sites that will syndicate your ads.
Sites like Oodle will allow you to syndicate your ads. The way to get the most from this technique though is to use the Oodle API and create your own classified ad site. Then you can allow others to post ads to your site and increase your traffic.
This is also another way to offer more content to your visitors as well as increase traffic to your sites.
These three techniques alone can help you get a tremendous amount of traffic to your ads. Look for other ways to promote. The more you syndicate, the more traffic and sales you get.
Like these tips? Then visit my site, Killer Marketing Arsenal and get your free internet marketing membership. I’ll teach you how to make money without a website or a list working less than one hour a day. Get free copywriting ebooks to help you write better ads.
Jinger Jarrett is the author of “Internet Marketing for Free: The GUIDE,” available on Amazon.
[tags]classified advertising, classified ads, free classified advertising, free classified ads[/tags]
If you are using free classified ads to promote your business, then you know that it pays to have tools that will help you get your postings done faster.
Although there are many ways for you to this, here are several things that I do:
1. Use a text editor to format your ads before posting.
I always write my ads in a text editor. It’s a lot easier writing with a text editor than it is a word processor because there’s no unecessary formatting. Also, if I do decide to format, I can write my own HTML code and keep the ads clean.
Formatting also means that you put everything you need in a text file so that when you’re ready to start posting you simply copy and paste everything.
2. Use software to help you speed up your posting.
Although there is a lot of software out there to help you post to free classified ad sites, be very careful about the type of software you choose to market with. Some of this stuff is black hat, which means that the site you are posting to doesn’t want you posting that way.
Many sites, especially sites like Craig’s List, will ban you from posting your ads on their sites when you use this type of software (Craig’s List will track your IP.)
(I personally use Roboform. It allows you to create different profiles for your ads. Once you set up the profiles, then you simply load your ad variables into the correct boxes. When you get to the posting form for the site, all you have to do is click the fill form button, and Roboform will post your ads information into the appropriate boxes.)
3. Take advantage of any ad writing tools you find online.
Anything you can do to make your ad writing easier is always good. What I mean is that you can dramatically cut your learning curve by finding resources that will help you improve your knowledge and skills.
Check free ebook directories for ebooks to help you write better ads. Software directories are a good place to get software to help you. Check these places often as the resources change.
Consider browser toolbars too. Sites like Conduit offer tons of toolbars related to just about any subject you can imagine. You may find toolbars that will help you speed up your work.
The tools you use to market your ads will change. The important thing to remember is to constantly continue to study what works with classified ads. Look for new tools to help you write and market your ads faster and better. Look for new places to post. This will help you get better results from your classified ads.
Like these tips? Then visit my site, Killer Marketing Arsenal and get your free internet marketing membership. I’ll teach you how to make money without a website or a list working less than one hour a day. Get free copywriting ebooks to help you write better ads.
Jinger Jarrett is the author of “Internet Marketing for Free: The GUIDE,” available on Amazon.
[tags]classified advertising, classified ads, free classified advertising, free classified ads[/tags]
Although formatting your ads correctly for submission to classified ad sites really isn’t that difficult, it is an element that can make or break your ad.
Formatting your ad is also about more than just using the right spelling and grammar too. Your ad needs to be visually appealing, as well as easy to read.
The first thing you need to do before submitting your ad to any classified ad site is to read the guidelines for the site. What makes online classified advertising different from offline classified advertising is that you may use HTML to format your ad.
Before formatting your ad, you want to know whether or not HTML is allowed. If it is not, then don’t use it because it can cause your ad to get rejected.
If the site does allow HTML, find out specifically what codes you may use. Some codes are not allowed.
When formatting your text, avoid using any other color but black text on a white background. There is nothing wrong using a little color to bring attention to your ads, but if you use a bright color, like red, all the way through your ad, visitors will click away long before they ever finish reading your ad.
The reason is reading on a computer screen is far different than reading on paper. It is harder to read on a computer screen than it is paper, and readers read about 25 percent slower. You don’t want to make it any harder than necessary for your readers to be able to read your ads.
Remember, it’s not about you. Your visitors don’t really care if you sell them anything or not. What they do care about is whether or not you solve their problems.
When formatting your ads, keep these things in mind:
1. Write them in text and then format them. Don’t use hard line breaks. Allow your text to wrap naturally so the ad is easy to read.
2. Check your spelling and grammar. It doesn’t have to read like an English paper, but it does need to be clear.
3. Look at your overall design. Is your message crisp, clear, clean and easy to read? Think about your readers. You want to make it as easy as possible for them to read your ads.
The “look” of your ad is a sign of your professionalism. If you want to connect with your visitors and get them to read your ad, write an ad that is easy to read and gives them a reason to take the action you want them to take.
Like these tips? Then visit my site, Killer Marketing Arsenal and get your free internet marketing membership. I’ll teach you how to make money without a website or a list working less than one hour a day. Get free copywriting ebooks to help you write better ads.
Jinger Jarrett is the author of “Internet Marketing for Free: The GUIDE,” available on Amazon.
[tags]classified advertising, classified ads, free classified advertising, free classified ads[/tags]
In the AIDA formula, the call to action is the last A. The purpose of the call to action is to get your visitors to do something: send for more information, click a link, sign up for your list, visit your site.
Before you even write your ad, you want to consider what action you want your visitors to take. This will influence what you will say in your ad.
Keep in mind that the call to action is a necessary, yet often neglected step in the ad writing process. You want your visitors to take action, and you want them to take a specific action.
Now, if you aren’t familiar with the AIDA formula, you want to learn this formula and them use it to write your ads.
Here is the formula:
A - Attention - Get your reader’s attention through the headline.
I - Interest - Build on the attention in the headline.
D - Desire - Create a desire for your product.
A - Action - Tell your readers what to do.
To create an effective call to action, you need to do two things: create a page on your website where your readers will go to take action. This page needs to only allow visitors to take one action. This might be to sign up for your list, make a purchase, join your site, etc.
The second thing you need is to decide what the specific action is you want your visitors to take. Once you decide what this action is, then you write your call to action.
Your call to action must be specific. For example, it’s not enough to tell your visitors to visit your site. Give them a reason. Remember, it’s not about you. You want to show your readers that you can solve their problems. Show them how you will solve their problems.
Don’t say, “Visit my site.” You need to say “Visit my site to get my 23 page report on how to…”
In other words, what you want to do is to put details into the call to action. Make the wording as short, clear, and crisp as possible. Don’t give your readers any other options. Also, don’t try to sell them anything. Selling in your ad is the easiest way to fail.
Finally, make sure you remember that with classified advertising, it is a two step process. You only want to get visitors to your website. Don’t try to sell them.
Use every element of the AIDA formula in your ad. Using this formula will help you write ads that make the sale.
Like these tips? Then visit my site, Killer Marketing Arsenal and get your free internet marketing membership. I’ll teach you how to make money without a website or a list working less than one hour a day. Get free copywriting ebooks to help you write better ads.
Jinger Jarrett is the author of “Internet Marketing for Free: The GUIDE,” available on Amazon.
[tags]classified advertising, classified ads, free classified advertising, free classified ads[/tags]
Your headline will make or break your advertising. The headline is the first thing that your potential customers see. The headline helps them determine whether or not to read your ad.
If you want your ad read, and you want potential customers to take action, then focus about 80 percent of your effort on writing your headline.
There are several things you can do to help you write good headlines:
1. Study good headlines.
Does the headline make you want to take action? Does the headline make you want to read the ad? If it does, then chances are it’s an effective headline. Put it in your sweipe file. (A swipe file is a file of good headlines, ads, and other copywriting you want to use to help you write your own effective advertising.)
2. Use a headline formula.
There are quite a few headline formulas. These formulas will help you in writing your headlines.
Here are several headline formulas you may use:
How To - How to do something.
News - Think newspaper headlines. Informative.
Guarantee - You make a promise.
Testimonial - Customer’s testimonial as headline.
Question - Ask a question.
Problem & Solution - Present the problem then offer a solution.
As I said before, there are others, but these are some of the most popular and will help you in writing your headlines.
Regardless of what headline formula you use, you want to be specific. For example, “How to Make Money Online” is not a good headline because it’s not specific. It really doesn’t tell your potential customers anything.
Give your potential customers some type of details, like “How to Make Money Without a Website or List in 7 Days or Less.” Specific details will get their attention.
3. Focus on the benefits of your product, not the features.
A feature tells them something about the product. A benefit tells them how the product will solve their problems.
For example, if you are selling shampoo, maybe the shampoo strips any styling products off of the hair. This is something it does, a feature. For a benefit, maybe the shampoo makes your hair look as sexy as Pamela Anderson’s. In other words, what you are doing here is painting a picture of what the potential customers’ lives could be like if they have the product.
4. Answer the question, “What’s in it for me?”
When I say “what’s in it for me?” I don’t mean what’s in it for you, the advertiser. I mean what’s in it for your potential customers. They don’t care about you, what you think, or anything else. They are trying to solve their problems.
Focus on solving their problems and nothing else. Draw them into your ad by answering this question, and you’ve not only gotten their attention, you increase conversion, and you’re more likely to make the sale.
Like these tips? Then visit my site, Killer Marketing Arsenal and get your free internet marketing membership. I’ll teach you how to make money without a website or a list working less than one hour a day. Get free copywriting ebooks to help you write better ads.
Jinger Jarrett is the author of “Internet Marketing for Free: The GUIDE,” available on Amazon.
[tags]classified advertising, classified ads, free classified advertising, free classified ads[/tags]





