We are all familiar with the reams of paper that cascade on to our doormats every day in the quest for companies to take every penny of our hard earned cash. Whether it is for pizza, window cleaning, dog walking or the latest offer at B&Q, there seems to be a new glossy ad […]
Advertising by direct mail is big business in the United States (with more than 110 billion admail pieces processed annually), proving over generations to still be highly effective in obtaining new customers. In fact, neither the delivery method nor the sale presentation has really changed much.
The same “tell a story” technique to sell products is […]
The advertising industry is one of those areas that never suffer long term effects of changes in the economy or employment sectors. Even in difficult times it is there, even if its profile is lower. Some would argue the it is even more important when times are tough as it makes sure a brand, product […]
When you walk into a store in your home town, you may find you are greeted by name, especially in the stores you visit on a regular basis. The owner of the shop is aware of your name and endeavors to use it. This is because it is important to him for you […]
As you venture into the world of offline marketing, there are many things that are important to keep in mind. There are many pitfalls and ill-fated attempts at offline marketing that are best avoided at all cost. The world of business has the remains of many offline marketing campaigns littering the road to success. Keep […]
In the world of advertising, marketing and promotion, there are a number of ways one can target and reach a potential customer. Television adverts, radio jingles, newspaper adverts, leaflets, flyers, billboards, internet banners and spam emails all unite in their unwavering determination to persuade a person in passing to walk into a certain shop […]
Postcard Marketing has to be one of the most overlooked advertising methods in network marketing.
Probably because with the huge emphasis on internet marketing in the last few years and the growth of the Web 2.0 (social networking) community, well, postcards seem like a thing of the past.
However, incorporating offline marketing such as a consistent direct […]
Flyer distribution and serious marketing strategies go hand in hand. It is a cut throat world of promotional piracy, each sector vying for the booty and being ready to swipe the monetary maiden from the competitor. This can happen from corporate level distribution down to the local promotional ploy of leaving flyers on […]
Gaining market share is of utmost importance for pharmaceutical companies as they promote their products and services.
Having doctors and health care providers recommend their products is an integral part of market share building strategies. Direct mail is one way that Pharma companies inform doctors and health care providers about their products and services.
Direct mail using […]
Are you aware of the fact that automotive direct mail marketing ranks as the most commonly read type of direct mail? In fact, one survey says that 73 percent of automotive buyers would respond to direct mail than any other forms of marketing. That said, this could be the main reason why a lot of […]