Yahoo! has launched its Web Analytics Consultant Network this week, promoting selected companies that have the experience, insight and technical knowledge to help get the most out of Yahoo Web Analytics.

A look back: how did Yahoo! Web Analytics come to be?

Yahoo! acquired the enterprise analytics solution from Indextools in April 2008 and ever since the analytics community has been waiting to see what Yahoo! would do with such a great paid service tool.

The first thing they did was remove all costs associated with the solution and make it FREE! This was applauded by us and we couldn’t wait for more people to start enjoying what we think is one of the best analytics solution available, no matter what the cost. In the last few months Yahoo has added a bunch of additional features and enhanced existing features within Yahoo! Web Analytics!

Just to put icing on the delicious free cake for you, Yahoo! launched an online analytics help center, with the ability to send specific Issues to Yahoo! support and as mentioned, a Yahoo! Web Analytics Consultant network.

So what’s so good about Yahoo! Web Analytics?

It’s a free enterprise analytics solution. Plenty of cool features make it great. Let’s have a look at these!

Near Real Time Data Collection

That’s right people! All data is collected and displayed almost instantly as soon as the simple implementation process is complete. At times I have setup paid search campaigns and straight after I have seen clicks start coming through!

Individual Visitor Details

It tracks individual visitors through your website. You can use filters such as IP address, demographics, etc to pull out data relating to an individual visitor. You can also see the different paths visitors take through your site before they complete an action.

Conversion funnels

You can setup ad-hoc conversion funnels and apply them to historical data. Therefore, you can compare it to past performance. It is also possible to setup predefined funnels that can be 15 steps deep!

Data Visualisation

Presentation of data is now available in various visual formats shown above the report you are viewing, helping to identify trends. You can also add post it style notes to different sections of the charts. This is a nice addition as reports can be downloaded with an appropriate chart showing turning points in the data.

Merchandising Features

This is one of my favourite features that provides a broad range of data relating to your sales. You can see a top line of your sales but also the option to drill down to see details for each order, see how many times each product gets viewed and also which products are selling best individually and with other products.

Quick Access to What you want to see

It has various functions allowing quick access to what you want to see. You can login directly to your personalised dashboard. You can customise reports, bookmark them and get them periodically sent to email addresses. You can even set up events that will notify you via email when certain metrics move past a limit.

The tool also allows you to have up to 50 actions, numerous filters and 38 custom fields which can be session, action and page view based! The custom fields are great in Yahoo! Web Analytics, allowing you to collect any additional data that the solution does not already track by default.

Latitude is a leading European digital marketing agency, with expertise in SEO, PPC, display advertising, social media, conversion analytics and affiliate marketing. We post our view of the digital marketing landscape. Original article is here.

[tags]yahoo, yahoo!, analytics, web analytics, latitude[/tags]

Have you ever heard of testing and tracking? Let me give you an insight on how successful online entrepreneurs grow sky high in the short term, not the long term!

Remember this phrase:

“Success Leaves Traces!”

Success does leave traces, but in order for success to leave a trace and especially to you, you must implement testing and tracking to your everyday appearance.

Successful Online Entrepreneurs do not become successful by guessing their strategies. They time test and prove their strategies by means of testing and tracking and by doing so, they know exactly what works and what doesn’t work.

Do you test and track? Well, if you don’t, you should and I am going to tell you how and what you can do today to start tracking and tracing absolutely FREE from Google so you can personally test and track your business growth!

Follow these steps:

1 - Open your Internet browser.
2 - Now go to http://www.google.com/analytics.
3 - Create an account.
4 - Add a new domain to test and track.
5 - Google Analytics will give you a source code to place on you main index page.
6 - Copy and Paste that code before the /body tag within your index.html content.
7 - Wait approximately 24 hours for Google Analytics to shake hands with your domain.
8 - Now Google Analytics is tracking and tracing your domain traffic.

That’s all it takes! If you are your own webmaster, you can create this account and apply the code to your index page within 15 minutes of your time. Now when you submit that article or you submit that marketing video on your product, etc., you’ll see just how much traffic has visited your site and where the visit originated from, thus knowing what is working and what isn’t working. When you see your time tested and proven strategies, continue to do what works and watch your future grow sky high!

There is so much more you can do with Google Analytics, but I wanted to give you the basics so that you can at least track and trace your traffic.

BONUS TIP - With your Google Analytics account, you can add as many Domains as you wish and track them all within that same account. Each time you add a Domain, you get a new code so just follow the steps above, over and over again for each Domain that you add to your Google Analytics Profile.

I look forward to seeing your success online!

I invite you to visit http://www.52OnlineBusinessTips.com where you can receive 52 weeks (one per week) of personal mentoring via audio postcards. You can also subscribe to my free course with over an hour long of training by visiting http://www.ExtremeWealthStrategies.com.

From Philip J. Mutrie - CEO and Founder of Extreme Wealth Potentials.

[tags]internet marketing, making more money online, html, google analytics, traffic generation, growth[/tags]

Unlike what was commonly accepted as the definition of hot trends that require time to develop from fad status to trend to hot trend, GOOGLE has probably single handedly changed what people think of when they hear the word “Hot Trend”.

Google’s Hot Trends is a measurement of Google search trends. It is similar to Google Trends and Google Zeitgeist, except that it is updated multiple times per day. There is lots of useful data that can allow you to develop a targeted niche as well as a targeted keyword list.

The service does not measure the absolute popularity of search terms, as these don’t tend to change much over time. Instead, Hot Trends looks for terms that have rapidly gained popularity relative to their previous rank or the previous average number of times a term has been searched for on Google.

What Google’s Hot Trends and other Google services like Google Insights and Googles Check Out Trends allows us to do is; identify items of intense interest online and make determinations as to whether or not those items of interest can be quickly capitalized on using a system that will attract large amounts of traffic to a monetized blog this system allows us to deploy quickly.

Google Insight is very helpful in identifying uptrend and downtrend traffic as it develops. By finding up and coming new keywords and niches you can always stay ahead of the competition of your choice.

Google Trends - A Different Purpose Than Hot Trends
With Google Trends, you can compare the world’s interest in your favorite topics. Enter up to five topics and see how often they’ve been searched on Google over time. Google Trends also shows how frequently your topics have appeared in Google News stories and in which geographic regions people have searched for them most. (Per Google - See “Source:” below.)

Here is How Google Hot Trends Works (Source: Google)

Hot Trends reflects what people are searching for on Google today. Rather than showing the most popular searches overall, which would always be generic terms like ‘weather,’ Hot Trends highlights searches that experience sudden surges in popularity, and updates that information hourly. Our algorithm analyzes millions of web searches performed on Google and displays those searches that deviate the most from their historic traffic pattern. The algorithm also filters out spam and removes inappropriate material. For each search, Hot Trends shows related searches and a search volume graph. The page also displays news, blog posts, and web results to give context about why a search may be appearing on the Hot Trends list. You can also choose a date in the past to see what the top Hot Trends were for that date by clicking change date.

Maurice Castle writes about Affordable SEO from his experience providing Affordable SEO Services and advice regarding Local SEO- Learn more go to http://AffordableLocalSEO.com

[tags]google trends, seo, search optimization, seo services,[/tags]

The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.

Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don’t understand how to apply it to your particular business and website. Let’s start by examining the most basic data - the average visitors to your site on a daily, weekly, and monthly basis.

These figures are the most accurate measure of your website’s activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.

There is often a great misconception about what is commonly known as “hits” and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see,hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.

It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages,and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.

After you have analyzed your visitor statistics, it’s time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is.

However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor’s needs and motivations.

Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.

Andre Niemand is a dentist,with a love for marketing, especially the latest unique strategies.Find out how you can easily choose the right internet business training program at http://www.4moneymaking.com and run it on autopilot at http://www.4topmoney.com

If you don’t know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online
announcement that you are in business.

Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals.

However, just because hoards of people have passed through your gates does not mean your site is successful. Usually, you want those visitors to actually do something there. It is equally important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of the efficacy of your website.

If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a
representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven’t been doing any unusual offline promotional activities.

To find the site conversion rate, take the number of visitors per month and figure out the percentage of them
that actually performed the action your site is set up for. For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase. Then divide that result by 100.

If your website is set-up to get visitors to fill out a form, make sure to then figure out what the difference is between your site conversion rate and your sales conversion rate. This is because not everyone who fills out your form will actually become your customer. However, whether your site is set-up to sell a service or product, or to get the visitor to fill out a form, the site conversion rate will measure the success or failure of your website whenever you make changes to the site.

You may find that you need to implement some additional marketing strategies if you find that traffic to your site is extremely low. There are several effective methods to improve the flow of traffic to your website, particularly launching a search engine optimization campaign. This campaign is targeted at increasing your position in search engine results so that consumers can find your pages faster and easier. You can either research the steps you need to take to improve your search engine rankings, or employ a search engine optimization company to do the work for you. In either case, after your have improved your search engine
positions, make sure you keep on top of them by regular monitoring and adjusting of your efforts to maintain high positions.

Another factor to examine is how easy it is for a visitor to your website to accomplish the action the site is set-up for. For example, if your goal is for the visitor to fill out a form, is this form easily accessible, or does the visitor have to go through four levels to get to it? If it’s too difficult to get to, the customer may just throw in the towel and move on to another site. Make sure your buttons are highly visible, and the path to your form or ordering page quickly accessible.

Finally, have a professional evaluate the copy on your website. The goal is, of course, to get your visitor to
make a purchase or fill out your form. Website copy must be specifically geared to your online campaign and not just a cut and paste job from your company brochure. The right copy can make the difference between profit and loss in your online campaign.

Andre Niemand is a dentist,with a love for marketing, especially the latest unique strategies.Find out how you can easily choose the right internet business training program at http://www.4moneymaking.com and run it on autopilot at http://www.4topmoney.com

Marketing for the anonymous visitors is simply changing the contents of the site based on the interests and taste of the visitor. This will make the information relevant to the visitor of the site. Each user will have metadata attached which acts in a similar way to that of the human sensory nerves. This will give an idea of reaction to a person’s approach.

Supplemental data contain information like the IP address, location, browser languages and information about domain extensions. In addition to this it also contains the connection speed of the internet, search keyword, reference URL screen resolution and operating system.

Geographical location tells about the approximate address of the visitor. So that information like climate, temperature, local happening, and time can be displayed accurately.

Internet protocol address tells us about the specific Internet service. If the connection is from an Internet provider then the web page displays the speed of the connection. But if it is related to a precise company the website displays the name and logo of the company.

A web page can be arranged in diverse languages. By examining the browser language, the visitor gets to see a web page in his own mother tongue so that it is easy for him to understand. He/she will be very comfortable with such a page.

Different establishments and different spheres have unlike domain extensions. For example a website with a .gov extension is a government website and a .edu means it is an educational site. Thus the contents of the site can be altered according to the needs of the visitors.

Depending on the speed of the net connection the size of the multimedia downloads can also be controlled and managed. But if the speed is low then lowest resolution downloads will be utilized and this will not interfere with the normal working of the computer.

The requirements of different operating systems are different and their functionality also different operating systems have different requirements and their functionality also changes. Downloadable software provided by some websites is sometimes not compatible with the kind of operating system. These restrictions can be found out without disrupting the user.

SEO technique can be utilized to solve this problem. Linking data to a specific keyword, which is displayed automatically making the visitor feel that his query was dealt with effectively, does this.

Referring URL helps the sponsor to compare data with that of the previous page and bring it on the present page. Thus there is an increase in the competition between the websites; the present website will try to prove to be better than the previous website.

If the visitor is surfing the Internet with his hand held device or mobile, the content of the website is trimmed to fit the screen resolution of the device. If the amount of data that is viewed on a normal monitor is displayed over the hand held device, the data will overlap each other and the content will not be readable.

Jitendra Singh Sendhav is an Internet Marketing Professional. Has a variety of marketing experience. He is passionate about helping new comers and experienced marketers improve their return on investment. Want to generate Fresh Live Leads FREE? Click here to know more about the free system

[tags]increase web site traffic, more web site traffic, increase web traffic, increased web site traffic,[/tags]

Web traffic statistics can be a valuable tool for a number of different reasons. Before you can make full use of this tool, you need to understand how to interpret the data. These figures are the most accurate measure of your websites activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.

Often there is a great misconception about what is commonly known as hits and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.

The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.

After you have analyzed your visitor statistics, it’s time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is.

If you notice that users are finding your website by typing in your company name, it means you have achieved a significant level of brand recognition, and this is a sure sign of success.

Brandon uses wotArticle.com for his article submission and buy cheap dot coms at wotDomain.com.

[tags]web traffic,statistics,search engine,seo[/tags]

Some niches, as you’ll discover, are not as profitable as others. You need to look at your audience and see if they’re willing (and able) to spend money for the solutions they’re seeking. You need to find keywords that a lot of people are searching for, that have little, or no competition, create your product or service based on the topics people are searching for, and place it in front of them.

For instance, golfers have deep pockets because the game of golf in itself is expensive. They’re also rabid fans of the game who would do anything to improve their score or beat their competitors on the links. Now golf is a huge market, and you can’t really compete with companies like Nike who spend millions and millions of dollars a year on promotion. But you may find that something like ‘How to take 10 strokes off in 10 days’ or ‘How to correct any slice’ may be a niche market, a niche market that you can dominate because golfers can, and will pay for this information.

But another niche, such as single moms on a budget may not be willing to pay $67 for an information product showing them how to get organized. Sometimes it depends on the solution itself. Targeting this same niche of single moms, you may find some are willing to pay $47 for an eBook that shows them how to make more money working from home than they do in their regular 9-5 jobs.

One good place to start is with online groups and forums. You can go to iVillage or Yahoo and see what kind of groups garner the most posts. Mens groups such as AskMen might give you insight into what kind of information products this portion of the population might need that help you generate a handsome profit.

There are some free programs that can analyze data like, monthly search counts of keywords and keyword phrases, but that’s about all the free ones do. If you’re serious about finding, and profiting from your very own niche market, a paid version is the only way to go, invest a ‘Dime’ to make a ‘Buck’, it will be one of the smartest investments you’ll ever make in your business.

Some of the paid versions are a monthly fee, ranging from about $25/month to $125/month. While others are software versions that run from your desktop and you only pay once. I have seen these range anywhere from $67 all the way up to $250. Make sure if you purchase one of these versions that they come with lifetime updates for no additional costs to you.

You’re not just looking for a broad group of people to cater to, you’re looking for those with a lot of similar problems. When you start creating your information products, you’ll want to build an empire of products that all focus on the same niche, allowing you to market to existing, loyal customers who buy from you time and time again.

Now don’t get uptight about having to create all these information products by yourself, there are plenty of low cost or no cost options open to you. You can find and buy articles and eBooks for about a dollar a page, and they’re well written and informative. Plus lots of free methods that you can use to put together you info product.

Sometimes, you’ll find one large niche and then realize you need to build your information product line around a more targeted, narrow niche of people. For instance, parents in general have many problems you could address, such as raising smart kids, dealing with discipline, and saving money.

But you can then narrow that niche to moms or dad and dig deeper by focusing on parents of multiples or parents raising kids with physical ailments or twins. Just remember that an information product is not really a product at all, it’s a solution, so it needs to be marketed as something that will improve lives.

The more problems you can solve for people, the more money you will make. Solve bigger problems for bigger groups in your niche market, and get bigger paychecks.

If you’re just out to make a buck, people will sense it and run the other way from anything you offer. Make sure it is only and always top quality and people will have their wallets open when your next offer comes around.

Ron Richardson is an online entrepreneur and consultant. Improving your business.
Discover The Secrets of Finding Multiple High Profit Niche Markets in Minutes! and get Your Free Bonus.
Claim Your Free Bonus & Discover The Secrets

[tags]niche markets,affiliate,online,search counts,information products,make money,micro niche finder[/tags]

It is all good and well to start an Internet marketing campaign, especially if the people you are targeting are those you consider more than likely to use the Net to find out about or buy the products and services you have on offer. However, this could be a total waste of your time and energy, if you are not assiduous about assessing the response to your internet marketing. Each time you apply a change to your marketing strategy you should assess what has happened as a result of that change and whether or not it has provided you with a greater or lesser profit than before the change was made. This will show exactly what is, and what is not, working for you.

The assessment of response from your Internet marketing can be carried out by several different methods. Two of the most popular ways are embedded HTML code and the completion of customer surveys. You can design the surveys to be as straightforward or as detailed as you wish, taking into account the amount of feedback you want to receive, but it is advisable to cover the subject of where the customer found out about your products or services, as this will show you which of your marketing strategies are coming up with the best results, and it will also indicate if many people are coming to you through the same channels.

Embedding code within your advertisements in order to receive feedback is another great way of assessing the response to your Internet marketing tactics. Advertisements are coded so the owner of the business receives feedback every time an Internet user clicks their way through any given advertisement. This allows the business owner to see which of his or her advertisements are drawing the best attention. It could be that the owner is using two entirely different styles for the advertisement and it may be discovered that one is particularly better than the other enabling the owner to make the decision to change all of the advertisements to the more effective design of the two. Likewise, when a business is being run by the same advertisement on lots of websites, it will be highlighted which sites are generating more business and which are not doing so well.

Ultimately the response to an Internet marketing campaign can be assessed by making a careful review of website traffic statistics following on from changes made to the strategy in use. This information can prove to be of great help as it shows whether or not the change was well received by your potential customers by way of feedback of a positive nature. Although this method of evaluation to the response of an Internet marketing campaign can be worthwhile, it should be noted that making several changes at the same time will not show exactly which of those changes were the most effective overall. So, if you are intending to use website traffic as an indication of how well your Internet marketing strategy is working out, you should really only put once major change into practice at a time, and this will allow you to evaluate the changes on an individual basis.

Discover Kevin Sinclair’s system for making profits regardless of whether anyone joins your network marketing business.

[tags]marketing response, assess response, build traffic, internet marketing, online marketing[/tags]