Article writing is a creative discipline with its own set of rules and processes. Following them enables you to write better and faster. This consistent, quality output helps you build an audience for your work. This audience then begins to see you as an authority in your field. They see you as credible and trust that linking back to your website is fruitful.

Article marketing is also a discipline with its own set of rules and processes. The key is choosing an article marketing option that follows the proper rules and processes. Ones that follow these parameters succeed in gaining you that widespread exposure for your work.

First, you have to know what article marketing options are available to you. Next, you have to choose an option that offers the most features for the best price. The result is article campaigns that garner you a multitude of backlinks to your website. When visitors arrive on your site, you engage them further in understanding your business, cause, or organization.

One option available to you for article marketing is the manual submission option. This involves manually submitting articles to various publishers, directories, content sites. This is a tedious process, which can seem never-ending. You expend time and energy in article writing and other activities. Spending an inordinate amount of time in manual submission is an ineffective use of your valuable time.

Another option available to article writers is a manual submission service. They do the submitting but they don’t do it cheaply. Submission services typically charge high fees. In addition, many of them charge per article.

If you have a major article series you want in circulation, it’s going to cost you a pretty penny. As an article writer, you want the most cost-effective method available. In this way, you can budget for multiple article series. This allows you to build gradually a major audience for your writing and consequently your website.

A third article marketing option is using a software program for submitting articles. The benefit of using a software program is that it’s faster than manual submission. In the end, it’s less expensive than using a manual submission service. However, software program article submission has its drawbacks.

With software programs, you have to update them regularly. The reason is that publisher lists change frequently. New publishers are always coming on board the article-marketing scene. In addition, some publishers go the way of the dinosaur. If you don’t update your program consistently, you are not current on “new publishers on the block.”

Another consideration with using a software program for submitting articles is compatibility issues. You have to ensure that your PC is in concert with the software you wish to use. If it isn’t it won’t work properly, or at all. You also have the threat of viruses and malicious spyware to contend with regularly. These can wreak havoc with your PC. Another drawback is you’re beholden to the one computer where you downloaded your software.

Your fourth option is to choose a completely managed article marketing solution. This is where an article distribution service conducts a full article promotion campaign for you. You perform the article writing and the initial article submission to them. They then proceed with the next important steps.

Here’s what an article marketing service that offers a total package does for you. First, they have a human editor give your work the once over. They look for content and formatting issues that cause publishers to reject articles. In essence, they’re saving you grief and aggravation of having to redo articles. Once they inform you of the standards publishers require, you’ll conform to them. This makes you become more efficient as a writer.

Secondly, a completely managed article distribution solution gains you widespread distribution. The article marketing service ensures your content reaches publishers of your niche and plenty of them. They also continually submit to thousands of quality publishers, while you’re doing other things.

This means the service works for you while you’re busy writing new article series’. You have the best of both worlds. You’re creating new articles while your older articles are still reaching your target markets. These kinds of services also offer article writing educational modules, free. They help you learn to be a better writer with up-to-date academics on the subject.

The better article marketing solutions allow you to submit an unlimited amount of articles. They charge a one-time subscription fee for their complete article-marketing package. Do not choose a service that caps the number of articles you can submit in a subscription period. Many services charge additional fees if you want to submit more articles.

As a writer, you have many article marketing options. Choose an article distribution service that offers numerous features for a fair subscription fee. Utilize all the resources they make available to you. You build your skills as a writer and that audience for your work when you choose the right service.

Carol Palmatier is Vice President of Marketing for the premium article distribution service; Article Marketer, and a “Word of Mouth” marketing expert. Learn how to compare article marketing options here.

[tags]article marketing,article writing,article submissions,article distribution,article promotion,twitter[/tags]