We would all like to have more influence in our personal lives and our business. Robert Caldini, says that there are certain laws that apply to this great power and that we can harness those laws and use them to effect the outcomes of our interactions with others.

I would like to share two of those laws with you and discuss how these laws can help you attract coaching clients and how you can use them to persuade clients that coaching with you is a choice that will help them reach their desired goals.

The Law of Reciprocity

The law of reciprocity states that when someone does something for us or gives us something we feel a sense of indebtedness and we want to reciprocate in an effort to relieve that sense of obligation.

When you take the time and effort to go the extra mile for your clients then they will feel an increased sense of indebtedness and loyalty. You can give to a potential client by helping them pinpoint what their problem is and showing them that there are many possible solutions.

Introductory coaching sessions are the place to clarify and define the client’s problems and begin to point toward several possible solutions. Many times potential clients are extremely frustrated because they cannot define their problem. Most potential coaching clients will be incredibly grateful and feel the need to reciprocate when all you have done is help them name and define what their challenge is because one can only solve a problem once we define it.

The Law of Expectation

This law states that our expectations influence our results and outcomes. Our expectations influence our reality then influence our behaviors and our results. In other words our expectations can create our reality.

The expectations others have of us can also influence our reality and outcomes. When others hold high expectations and communicate their confidence in our ability we are able to perform better than under different circumstances.

We see this play our in our school systems, homes, families and work places. How you communicate your expectations to your client can have a huge effect on their actions, beliefs and results.

Individuals tend to make decisions based on how others expect them to perform. You can easily see how the way you express your expectations can influence a client’s decision to coach with you. If you have confidence that they will achieve their goals with your coaching then the decision to coach with you is a logical next step.

Learn how to attract clients to your coaching business now. Get Suzan’s FREE eCourse at http://www.thecoachmarketer.com. Learn to Attract dozens of clients to your coaching business “No Sales Required Client Attraction” http://www.nosellingclientattraction.com

[tags]coaching business, get coaching clients, life coaching, suzan schmitt, the coach marketer[/tags]