In times like these, with the small business landscape as cluttered as it is and the economy as depressing as it is, every small business owner knows that the pressure is on to grab the attention of each and every potential customer out there. The challenge, of course, is to reach a customer base that is not nearly as inclined to spend the kind of money they’ve spent in recent years. While getting the word out, advertising your products or services, has always been a key ingredient to success, these days a great advertising campaign is absolutely crucial. The savvy small business owner should go a step further and try to catch even more attention by employing OUTRAGEOUS advertising.

How would you describe “OUTRAGEOUS advertising?” How about using advertising methods that fall outside of the norm, but used proven and successful “direct response” principals? Think about the last time you drove past a mom and pop diner in a small town, or even an eatery downtown in a big city. Odds are that they were employing a pretty standard method of advertising. The diner or eatery probably had a lit sign that informed passersby what the specials were for that night, or thanking them for stopping by. That same diner or eatery probably uses direct mail to send out small copies of their menus to households in their main area of business. These are both examples of pretty standard advertising.

Well, let’s take a look at what the owner of the diner or eatery could have done differently. What OUTRAGEOUS strategy could they have considered that would have raised a few more eyebrows, and in the process brought in some new paying customers?

Mailing copies of the menu is a good idea because it serves as a method of advertising the diner’s main product: its food. However, if the mailing is being focused on the diner’s main area of business, then the customers being targeted may already be aware of what’s on the menu. So, an OUTRAGEOUS thing one could do would be to couple the copy of the menu with an OUTRAGEOUS enticing offer.

If a person goes out to their mailbox and pulls out a menu from the diner, they may not give it a second look. But, they’d probably raise an eyebrow if, at the head of the menu, they saw something like this; “For Every Two Burgers You Buy, You Can Dunk Old Man Murphy at Murphy’s Diner!” Add in a picture of “Old Man Murphy” sitting in an old fashioned dunking booth, and now you’ve got an OUTRAGEOUS idea that just might draw in some new customers, and give some old customers a fresh new reason to come back.

Now, when people show up to buy their burgers and dunk Old Man Murphy, they’ll be having a great time. Chances are they’ll spread the word about the experience they had, and the word of mouth will bring in even more curious customers. To think that all of this extra business could be brought in by simply employing a little bit of OUTRAGEOUS advertising . Give it a try.

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[tags]Small business marketing, Outrageous advertising, small business advertising[/tags]