Deep linking is a great way to generate free organic traffic to your website by creating links to the internal pages of your site instead of just the home page. It is important to note that deep linking involves more than simply obtaining links to your website. In addition to obtaining links, you must have a strategy in place that will ensure the search engines can spider your page properly. This will result in higher rankings and increased traffic.

Effective Tips for Building Deep Links

Create Topic Specific Articles: The internal pages of your website generally contain information that is more specific than the information on the home page. Create articles that offer high quality information on the topic that is specific to the internal page. Post the article in the article directory with a link to the specific page of your website.

Use RSS Feeds and Email Alerts: Use RSS Feeds and Email alerts so your opt-ins are notified when you have posted new content that is of interest to them.

High Quality Relevant Links: Instead of finding websites with subject matter that relates to yours in general, look for websites that offer focused information that is more specific to your internal page and then request a deep link from that website. Offer to do something in return for receiving the deep link.

Build a Site Map: A site map is an effective tool for helping the search engine spider to read your pages effectively. Build a site map page and then place a link to it on all the other pages in your website. Not only will it help your visitors to see all of the links and content in your website, the search engine will read it as well.

Use Google Sitemap: Google offers a sitemap tool which you can use to manage all of your sitemap files. These files essentially catalog all of the pages of your website. The nice part is the tool gives you control over how and what the search engine spider reads on your website.

For example, if you have pages that are irrelevant to the content of your site such as Contact Us or the Privacy Policy, you can prevent the search engine spider from crawling those pages by using HTML tags to control the links. This is important because these types of pages can actually reduce your ranking with the search engines because the spider reads them as irrelevant to the content on the rest of your website.

Googlebot: Googlebot is another nifty tool that provides you with information and statistics related to the other websites that are linking to yours and how those links are being considered by the search engine spider. This helps you to keep track of your deep links and make improvement for the future.

Both the Google Sitemap and Googlebot tools are available via Google Webmaster Tools Dashboard.

Deep Link Positioning: As a general rule, your website visitors should be able to access your Web pages in a maximum of three clicks. This requires strategic positioning of all of your website links. The search engine will also interpret your website as very easy to read and to navigate, which results in higher ranking.

Creating a lot of deep links to your internal pages is very helpful to increasing your ranking within the search engines. However, most website owners stop there. You have to remember to take it one step further and develop a strategy; otherwise your efforts to obtain the links are basically useless.

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[tags]deep link, deep linking, internal linking[/tags]