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One common mistake many would-be marketers make is that they try to generate as much traffic as possible. While this is not an entirely undesirable thing, sticking with this approach will not necessarily make you any money. Targeted traffic is what you really should look for.

Just going for traffic, not caring about if it’s your targeted traffic, is only going to get visitors to your Web site. However, you’re going to get a high number of people who are merely window shopping. This can, if you start getting enormous amounts of traffic to your site, increase the expense of maintaining your Web site. They will merely suck up your bandwidth.

What is targeted traffic? These are the people you want on your Web site. They are the ones who are ready to spend money on your product. The more of them you have in relation to your total traffic, the better your profit margin is going to be.

The next question is how to focus more on targeted traffic. This begins with how you use your keywords when generating your Web site. You want to use long-tailed keywords.

Think of it like this. Your targeted traffic already know what they want. They have their credit cards sitting next to their keyboard, and they’re ready to fill out a sales request. Because they already know what they want, they’re going to use longer keyword phrases in their searches.

Basically, a long-tailed keyword phrase will generally be one keyword with qualifiers. You put these up on your Web page, anticipating that your targeted traffic will use these same keyword strings. The more you place these long-tailed keyword phrases in your URL, your title tag, your meta description and your content (without keyword stuffing), the more likely you will be seen by your targeted traffic.

This will increase your targeted traffic, but it won’t necessarily exclude non-targeted traffic. There will, naturally, be fewer chances to place the generic keywords, but unless you’re stuffing your page with keywords, it shouldn’t be a problem. If someone is performing a search on just one word, the words will still be there to rank you.

What kinds of qualifiers you use will depend largely on what kind of business you’re promoting. If you have a service that requires that you draw local people as your targeted traffic, entering your city’s name is a good qualifier. Elaborations on what kind of product you have are also good qualifiers.

As an example, let’s say that you specialize in Nike shoes in St. Louis. Obviously, your targeted traffic will be looking for Nike shoes in St. Louis. Therefore, your full keyword string could readily be “Nike shoes in St. Louis.” It’s really that simple.

This will have the net effect of somewhat lowering the “just browsing” traffic because you can’t just stuff your keywords like this. It will also increase the likelihood that your targeted traffic, the people who are ready to spend money, will find you.

I started my first internet business in 1999. Since then, I have generated over 2,000,000 leads and sold over 160,000 customers in 119 countries. Referred to as the “Big Dog” of internet marketing, I regularly head the list of top promoters for any internet marketing launch. Go To www.ShawnCasey.com

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