Your marketing wheel that I created is probably the most important system your business can have and the one that can also be most overlooked by most entrepreneurs.

Let’s start by brainstorming all the ways you can market yourself as an entrepreneur. Have fun with this. Think out of the box. Don’t just do what everyone else is doing necessarily. For example:
-Word of mouth
-Chatting while waiting in a line
-Referrals (receiving AND giving!)
-Balloon-a-grams
-Face-to-Face Networking
-Sign on your car
-Email Campaigns
-Blogging
-Social Networking
-Joint Venture Partnerships
-Events
-Direct Mail Campaigns (postcards, mailings etc.)
-Throw a party
-Internet Marketing
-Skywriting, and more!

From here you’ll choose the top 6 that when you think about them you get really excited (maybe a little
scared), but you like the idea of doing them. They make you feel jazzed, juicy!

These 6 marketing focuses become your primary marketing plan. These are your 6 Marketing and Income Avenues. For instance, you have your overall system that may include:

-Networking
-Email Campaigns
-Strategic Alliances
-Tele classes
-Speaking
-Writing articles

Each of these avenues is chosen with the intention to generate you income.

Now that you have your 6 Avenues of Income chosen you put these in your energy management and marketing wheel and this is your plan that you activate every 30 days to consistently have your business moving forward - like a smooth ride!

In addition to this start thinking about your toe-dipper campaign. To every knew potential client your business is like a lake on a nice summer day the idea seems like a good one, but plunging in could be a shock to the system.

This is why it’s important to have a way for your potential clients to dip their toe in the water of your business. From this toe-dip experience then a prospect is often ready to take the next step and engage further with you.

You must understand that a prospect doesn’t usually get very interested, let alone excited, about using your services, until they have a deeper sense of who you are and what you can do for them.

Giving them a way to experience your business and an exceptional toe-dip allows for this to happen. So, what are some toe-dipper possibilities?

-e-course
-e-book
-survey
-audio recording
-tele class
-In-person presentation
-assessment
-quiz
-video
-exercise
-sample
-article
-product
-executive briefing
-initial chat with you
- And more

These are all ways for folks to get an experience with you and to say, “Hey! This water isn’t too bad. It actually feels good. I can wade in a bit deeper…” Your toe-dipper provides that missing piece between their initial interest and desire and then their full engagement with you (sort of like dating before marriage, right?). Their flow into the deeper water of your business is directly tied to one, very important element: an energetic connection!

Take a look again at that list of toe-dippers and you’ll notice that the majority of them are interactive, rather than inactive.

They are deep; they are dynamic, not one-dimensional.
When a prospect has an authentic-energetic experience of you, they are naturally drawn towards you and are more willing to take the next step.

Once you develop your first toe-dipper, you can then create a multi-toe-dipper process that includes more than one from the list above (or other toe-dipping inspired ideas you receive). Whether you have one way to toe-dip or many you want this first experience with you to lead to an invitation for them to connect with you directly.

And then you simply follow-up with those who feel called and express interest in taking the next step to connect directly with you!

Your Call to Action
1. Choose your 6 avenues of income self-marketing system.
2. Map out how you will use this system for the next month.
3. Book appointments on specific dates for each avenue of this system.
4. Start creating your toe-dipper campaign: -To get the best results from your marketing, you need to create a process that allows your potential clients to connect with you in a way that is easy-breezy and feels good to them - allows them to dip their toe into the water of your business.

Take a look at your business and ask: Where could I most easily and quickly add my first(or next if you
already have one in place) toe-dipper? When you commit to this path, you’ll find connecting with potential clients a whole lot easier and much more fun!

Want to create an energy management and marketing plan that is authentic to you and gets results? Join the EnergyRICH Business Boot Camp as an EnergyRICH “early bird” and receive a VERY special rate! This program gives you the most important tools you need to really guarantee that your marketing is an authentic representation of you AND highly effective. http://www.EnergyRichCoach.com

[tags]business systems, system, entrepreneur, marketing, business, entrpreneur coach, heather dominick[/tags]