In order to capitalize on the popularity of the Internet, many companies have come up with online advertising strategies that target Internet users. Some of the most common types of Web-based advertising include pop-up ads, banner ads, floating ads, and unicast ads.

With the number of Internet users growing everyday, online advertising is fast becoming the advertising medium of choice for many companies. Apart from being cost effective when compared to other traditional forms of marketing, Web-based advertising has been also found to be useful in boosting brand awareness, selling and promoting goods and services, and introducing new products to the public. And with a wide variety of forms, Internet advertising can fit any marketing budget.

When you first open a web page, you will sometimes see an ad that obscures much of your screen and prevents you from reading the content of the website. This type of online advertising is called a floating ad, which usually appears for a few seconds every time you refresh the page. Many advertisers use this marketing strategy because it definitely grabs the attention of the Net user whether he likes it or not. Float ads have a very high click rate and they can have audio or video content like the advertisements on television. However, the only problem with floating ads is that they can annoy many Web visitors.

Banner advertisement is another type of online advertising that is quite popular. The banners placed on top or at the sides of web pages are very visible to Net users but are not obtrusive as floating ads. The key to gain advertising success with this type of ads is the proper placement of the banner on the website. How do you post this type of ad? Well, you do it by paying publisher sites or a banner network that will post your ad on a number of websites. You can also do a banner exchange wherein a website posts your banner provided that you also post on your site the banner of that other website. Banner ads can be paid per view or impression or through pay per click schemes.

Other popular types of online advertising include pop-up ads, which are advertisements that pop up every time you open a web page. There are also interstitial ads, which come into view between two web pages. Finally, there are unicast ads, which are some sort of television commercials that run on the Internet for about 10 to 30 seconds.

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[tags]Online Advertising, Banner Advertising[/tags]