There’s a great tool that when used properly will help you increase your online sales. You may be curious as to what split testing is and how it works. Split testing is a very simple concept in which a simple script will take two web pages and alter them every time someone goes to the website. So this means that if the same person was to visit the domain twice in a row they would see two different sites and on the third visit they would see the first site again.

So why would you want to use split testing? Well a perfect situation would be if you had a site where you sold products but you had two different web pages for it and didn’t know which one you would want to use. You can then setup the script to run the split test. As you get visitors to your script will show the different pages. After you’ve run the script for a while you will be able to look at the numbers and see which site gets more sales.

Why is this so beneficial? Well you can find out which site attracts more buyers which will allow you to improve the overall domain and increase your sales. For example if you start with only a 1% conversion rate and after running the split test you’ve noticed that the newer site works better so you switch out the sites. After switching out the sites you notice that your rate has gone up to 1.5%. That’s a 50% increase in sales from simply switching out your websites!

What makes split testing so powerful is that you can do it even after you’ve found a better site and thus improve your site even further. There’s no end to how much you can improve your site! If you notice that your sales start to flat line then you can create another page with another split test and improve it even more.

Sales have always been the driving force to keep any business operational. Therefore you must keep your sales up to be able to keep your business running. You can gain important knowledge about what web pages sell your products better. You will also learn why some sites are more effective based on what you’ve changed. You can then start to test new methods and ideas to improve your website even further based on what you’ve learned.

After running even just one split test you’ll gain a vast amount of information that you can use across multiple domains. You’ll find out new ways to create websites and gain knowledge that you may have otherwise never gotten. You may be skeptical about trying a split test however you won’t know if you can benefit from it until you try it. You may have heard from various marketers that the easiest and best way that you can improve your sales is to get more visitors to your site. While this is true it is also effective to increase the number of sales you have on your current number of visitors and it will help further when you do increase the amount of visitors you have.

Graham McKenzie is an internationally recognised Internet Marketing expert who recently published a free report called the ClickBank Success Report which reveals cutting edge strategies for ClickBank vendors and affiliates.

[tags]internet marketing, seo, search engine optimisation, ppc, pay per click, affiliate marketing, ecomme[/tags]