After your work area is being set up and organized and you are done with the basics for operating your business, the next move will be to get the word out that you’re ready to offer your services to people needing money, and for people who are eager to invest.

This means marketing, visiting, making contact in some way with both the people needing money, and those wanting to realize revenue in the procedure of lending their money. And this should be kept in mind, frequently those who do not go with you for one cause or another may provide you with fine recommendation.

The more you socialize yourself and tell people about your services, the chances of success will rather improve. So our first suggestion in this regard is to place an ad in the classified section of the newspaper. The ad may look like this:

Money in possession! Business initializations, requirements for progress, loans to set up infrastructure, cash-flow issues. Call 123-4567

Run such kind of advertisements in as many papers of your area as you can manage to pay for, every day for at least a month. This means that you’ll have to have a marketing budget; with the money either coming in (or available) to meet these costs before you even contract to run your first ad. (This is component of the essential planning that has to be done before you truly open for business.)

Side ways with this ad of inviting people to come to you for their money requirements, you should be running another daily ad an example of it is shown below:

About three lac and fifty thousand dollars will be needed and this will pay a maximum interest. Growing business,

The basic requirement of publishing first ad is to construct the list of all those people interested, needing loans that you can process. Similarly, the second ad is to build your list of investors in your area with money to invest in some of these business proposals you get from the first ad. Obviously, the people wanting to borrow money from you will be more than people with money to invest; but once you start running these two advertisements, you’ll be on your way.

After you have placed your first ads, keep track up on parallel ads you see running in your area newspapers. Generally, they will be listed under Financial Loans Wanted, or Money to Loan. On the other hand, don’t ignore to check the Business Opportunities Wanted classification as well.

Whenever you start getting response of your advertisement on money available, then it is the prime duty of your secretary to get the caller’s name, business name, the telephone number, amount of money needed, type of business, and most suitable time for a consultation. Most professional way of doing this is to use already printed telephone message pads. So you only need to gather information from all these incoming calls, make a glance on all these calls and start making your call-backs.

Your call in reply should sound somewhat like this: Hello is this John Jones? Hi I am Money Broker making calling you for business financing. I know that you’re looking for about one lac dollar for setting up your own auto tune-up shop. You affirmed that you are already pretty well planned with a business arrangement and location, and that you feel you have pretty good collateral. That’s very good. Before we talk any further, however, I’d like to tell you a little about our company.

“We stand for a number of large lending organizations for business financing, as well as a number of private investors who are looking for new thoughts and businesses to endow in. Their principal necessity, of course, is that they be certain of getting their money back, but additional that they will make money from such an investment”.

“What is done by me is to prepare your loan or investment package so that it will be striking when it is presented to potential lenders. It is very significant that your proposal be complete and in the correct order. It is also of the greatest importance that it looks good, and sells the people it is taken to. The potential lender must feel convinced in granting you a loan or investing in your business. Once we’ve got your presentation together, I then take it to some of my lending or investment sources and work toward obtaining you the money you need”.

“As I’m sure you’re already alert, it’s most imperative that your proposal be arranged properly, and presented to the people who are in a place to give you the money you’re asking for. I work with you to see that your proposal is the best my people have ever seen, and then I take it to the people who have the money and are looking for a good investment. For this, I need a hundred dollar broker’s retainer fee. I then go to work on your particular money needs. What we need to do now is set up a time and date for me to meet with you so that I may analyze your proposal. Would tomorrow morning at 10:00 be all right with you, or would 11:00 be better?”

The essential thing is to be in control of this telephone conversation; to tell the viewpoint only what you want him to think about; and to sell him on the thought of getting on with it by paying the broker’s retainer fee of $100. Only after you have collected that, of course, will you start to work on evaluating his plan and getting him the money he needs.

Uchenna Ani-Okoye is an internet marketing advisor

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[tags]The Money Lending Telephone Procedure, The Money Lending[/tags]